Why this shark wears pyjamas

I help charities and ethical businesses cut through the jargon and connect with clarity. Marketing should feel human, kind, and genuinely useful – and that’s exactly what I offer.

How I work differently

Neurodivergent Thinking

I don’t follow the usual playbook – and that’s a strength. As an autistic marketer, I spot patterns others miss, ask better questions, and build strategies that actually make sense for your audience.

I listen. Properly. I care about what you do, how you work, and what success looks like for you. That means no cookie-cutter plans – just thoughtful, collaborative support that grows with you.

I reject the smoke-and-mirrors style of marketing that relies on clients not knowing what’s going on. I explain things clearly, empower you to make informed choices, and never hide behind buzzwords.

An illustration showing a woman wearing pink pyjamas with a heart print on them, sitting on a beanbag with a laptop on her lap. The woman has light brown hair in a bun and a black cat is draped over her shoulder whilst she thinks and looks out of the nearby window.

How pyjama shark was hatched

An illustration showing a woman sat at a desk sipping coffee. She has light brown hair and is wearing grey heart print pyjamas. Two black cats are sitting by her feet whilst she works on her laptop.

From Burnout to Breakthrough

After 17+ years in marketing, I realised the corporate world wasn’t built for my brain – or my values. A late autism diagnosis in 2022 changed everything, giving me the clarity and permission to work differently. I left behind rigid roles and KPIs to build something more flexible, more honest, and more useful.

A Shark in Pyjamas

Pyjama Shark is named after a real, stripey, nocturnal creature that’s often misunderstood – just like many neurodivergent people. The brand stands for sensory-friendly workspaces, ditching dress codes, and making room for people who think differently. It’s quirky, yes – but serious about helping good organisations thrive.

Want to know more?

“Becki brings clarity, insight, and genuine care to everything she does. Her support has helped us rethink our content and explore new fundraising ideas with confidence.”

Elaine Nicholson MBE

CEO, Action for Neurodiversity

Let’s make marketing feel like it fits