For most of my life, I knew I felt different - I just didn’t have the language for it.

In 2022, at the age of 32, I was diagnosed as autistic. That moment changed everything. Imagine spending over three decades navigating the world, wondering why the rules never quite made sense, why “the norm” felt impossible to follow, and why you were constantly exhausted from trying to fit in. The diagnosis wasn’t a label – it was a lifeline. It gave me permission to rethink not just how I live, but how I work.

Until then, I’d spent 17+ years in marketing across tech, telecoms, and the charity world. I chased the kind of career growth we’re taught to want: bigger budgets, shinier job titles, KPIs with more zeroes. But it wasn’t making me happier. After some time away from work due to health issues, I found myself at a fundraising platform called Give as you Live – and something clicked. Working with charities made me feel useful. Purposeful. Seen.

That clarity led me to my next leap: founding Pyjama Shark Marketing.

Pyjama Shark exists because I realised I needed to work differently. Like many autistic folks, I find rigid demands and top-down authority challenging – but that doesn’t mean I resist structure altogether. I thrive with autonomy, flexibility, and space to honour the way my brain works.

I also wanted to build something meaningful for the kinds of clients I love: mission-driven charities and ethical businesses who care about accessibility, authenticity, and impact.

Why “Pyjama Shark”?

Believe it or not, the Pyjama Shark is a real animal. It’s stripey, nocturnal, endangered, and often unfairly labelled a pest – I relate on many levels! My brand borrows from this curious creature because:

  • I work at weird hours, not just 9–5.
  • “Professional” doesn’t have to mean suits and jargon – I do my best work in pyjamas
  • Sensory-friendly clothing isn’t optional for many of us – corporate dress codes aren’t built for neurodivergent bodies
  • Disabled people are often sidelined or made invisible, like endangered species. That needs to change.

So yes, Pyjama Shark Marketing is a little quirky. But it’s serious about helping good organisations make sense of marketing. I believe strategy should be kind, content should be clear, and comms should feel human – not like a cold, confusing checklist.

If you’re a charity, social enterprise, or ethical brand tired of being told you’re “too small” for good marketing support, I’d love to work with you.

Let’s make marketing feel like it fits.

Feel free to drop me an email at becki@pyjamasharkmarketing.co.uk –  I’d love to hear what you’re working on.