Because you deserve clarity, not confusion.
Too often, charities and small businesses are left wading through jargon, half-truths, and agency smoke screens. Let’s bust five of the most common marketing myths – and if you need help cutting through the noise, Pyjama Shark’s here with fins at the ready.
🧙♀️ Myth 1: SEO Is a Dark Art
Nope. It’s mostly common sense. Search engine optimisation isn’t magic – it’s about good content, clear structure, and knowing what your audience actually searches for. Agencies often rely on clients not knowing the basics, so they can charge for mystery. I’ll happily demystify it in plain English, and yes, I offer SEO workshops if you want to learn the ropes.
🎨 Myth 2: Marketing = Design
Different skill sets, different strengths. Marketing is strategy, messaging, audience insight. Design is visual storytelling, layout, and accessibility. Canva can get you pretty far but knowing when to call in a Graphic Designer can make all the difference. I’ll help you figure out what’s enough – and when it’s worth investing.
📈 Myth 3: Paid Ads Are a Waste
Only if you don’t know what you’re doing. Paid ads can be powerful – but only with the right targeting, messaging, and landing pages. If you’ve tried them and felt burned, it’s not your fault. I offer honest reviews of ad performance and help you decide if it’s worth another go.
🧩 Myth 4: You Have to Do Everything
You don’t. You really don’t. Marketing should support your mission, not drain your energy. You don’t need to be on every platform or follow every trend. I help clients build strategies that fit their capacity, values, and goals – no pressure, no overwhelm.
🦈 Myth 5: Small Teams Can’t Do Big Marketing
Yes, you can – with the right support. You don’t need a full-time comms team to make an impact. With clear strategy, good tools, and a bit of coaching, small teams can punch well above their weight. That’s exactly what Pyjama Shark is here for.
Need help busting myths in your own strategy? Let’s make marketing feel like it fits. Drop me a message at becki@pyjamasharkmarketing.co.uk or explore my services – no jargon, no pressure, just honest support.
