the deep dive diaries

Welcome to the Pyjama Shark blog: a cosy reef of ideas, insights, and stripey-brained strategy. Dive in for jargon-free marketing mischief and stories that swim a little sideways.

  • An illustration showing a "Top Secret" banner above a computer folder with a chain and padlock on it, and a woman with her finger to her lips as if she's holding in a secret.

    What Agencies Don’t Want You to Know

    August 27, 2025

    2 min

    Let’s start with a disclaimer: there are many brilliant, ethical marketing agencies out there doing great work for charities ...

  • An illustration showing a woman wearing pink pyjamas with a heart print on them, sitting on a beanbag with a laptop on her lap. The woman has light brown hair in a bun and a black cat is draped over her shoulder whilst she thinks and looks out of the nearby window.

    How Neurodivergence Shapes Honest Marketing

    August 27, 2025

    2 min

    Let’s be clear: being neurodivergent isn’t a superpower. That label can feel like pressure - like we ...

  • An illustration showing a man and a woman sat at a desk having a conversation and sharing knowledge about marketing

    Why I Don’t Gatekeep Marketing Know-How

    August 27, 2025

    2 min

    If there’s one thing I’ve learned in 17+ years of working in marketing, it’s this: clarity wins. ...

  • An illustration showing two people (a man and a woman) in front of a screen, which is displaying charts and statistics. The man is standing up and presenting the statistics whilst the woman is sitting, holding a megaphone and has an idea icon above her head.

    What Should Actually Be in a Marketing Strategy?

    August 11, 2025

    2 min

    No fluff. No filler. Just the stuff that matters. If you’ve ever been handed a 30-page ...

  • An illustration showing a man and a woman looking at a large phone screen with the word "FACTS" in bold, the word "MYTHS" crossed out. The man is sitting with a laptop on his kneee and the woman is holding a large magnifying glass over the phone screen.

    Shark vs. Myth: 5 Marketing Misconceptions Debunked

    August 11, 2025

    2 min

    Because you deserve clarity, not confusion. Too often, charities and small businesses are left wading through jargon, ...

  • 🦈 How Pyjama Shark Marketing Was Hatched

    August 11, 2025

    2 min

    In 2022, at the age of 32, I was diagnosed as autistic. That moment changed everything. Imagine ...

Let’s make marketing feel like it fits