Let’s start with a disclaimer: there are many brilliant, ethical marketing agencies out there doing great work for charities and small businesses. I’ve worked with some of them, and I’ve learned a lot from them.
But.
There are also agencies that rely on confusion. They take advantage of tight budgets, strained resources, and the fact that many charity managers or small business owners don’t have a marketing background. And they use that gap to justify inflated fees, vague deliverables, and a whole lot of jargon.
So here are 5 things some agencies don’t want you to know – and why Pyjama Shark Marketing does things differently.
- Marketing Isn’t Magic – You Deserve to Understand It
Some agencies make marketing sound like a mystical art that only they can decode. But good marketing is built on clear strategy, audience insight, and consistent messaging. You don’t need a degree in digital wizardry to understand it – you just need someone willing to explain it properly.
At Pyjama Shark, I break things down in plain English. No gatekeeping. No smoke and mirrors.
- SEO Isn’t a Secret Club
SEO is one of the most misunderstood areas of marketing – and some agencies like it that way. They throw around terms like “backlinks” and “domain authority” without explaining what they mean or how they help.
I believe SEO should be accessible. I’ll show you what matters, what doesn’t, and how to improve your visibility without feeling overwhelmed.
- You Don’t Need a Huge Budget to Make an Impact
Big agencies often pitch big packages. But small charities and businesses don’t need a £10K strategy to get results. What they need is clarity, consistency, and content that connects.
I tailor support to your size, your goals, and your budget – so you get what you actually need.
- Reports Shouldn’t Be Confusing
Ever received a marketing report that made you feel more lost than informed? You’re not alone. Some agencies use complex dashboards and vague metrics to justify their work – without showing real impact.
I offer report reviews to help you understand what you’re paying for and whether it’s working. Because transparency matters.
- Marketing Is a Skill – Not Just “Colouring In”
In the corporate world, marketing is often dismissed as the “colouring in department.” But behind every campaign, post, and strategy is a set of skills that take years to build.
I’ve spent 17+ years learning what works and what doesn’t. I don’t do fluff – I do marketing that’s rooted in experience and built around your mission.
At Pyjama Shark Marketing, I believe in sharing knowledge, not hoarding it.
If you’re tired of jargon, gatekeeping, and overpriced nonsense – let’s chat. Drop me an email at becki@pyjamasharkmarketing.co.uk and let’s chat!
